ACBC 自適選擇聯合分析軟體
CBC/ACA是Teechart旗下久負盛名的聯合分析（Conjoint
Analysis）軟體，聯合分析也稱為結合分析。CBC/ACA可以獲得水平的效用值，屬性的相對重要程度，市場細分，預測市場偏好份額等分析結果
Adaptive Choice-Based Conjoint（ACBC）是我們在Lighthouse
Studio中進行聯合/選擇分析的最先進系統。
它用於研究人們如何就複雜的產品或服務做出決策。 ACBC是一種新的偏好建模方法，利用了CBC(Choice-Based
Conjoint）和ACA（Adaptive Conjoint
Analysis）的最佳方面。 自適應選擇面試是一種互動體驗，根據每個人的偏好和意見進行定制。
ACBC的優點
- 更有吸引力的相應整合
- 直接納入非補償性決策
- 能夠獲得強大的水平估計
- 即使使用最小的樣本也可以使用
- 堅實的行為理論（計算到選擇）
- 可靠的統計理論（接近 Adaptive Choice-Based Conjoint
(ACBC) is our most advanced system for conjoint/choice analysis within
Lighthouse Studio. It is used for studying how people make decisions
regarding complex products or services. ACBC is a new approach to
preference modeling that leverages the best aspects of
CBC
(Choice-Based Conjoint) and
ACA
(Adaptive Conjoint Analysis). An Adaptive Choice interview is an
interactive experience, customized to the preferences and opinions of each
individual.
The Adaptive CBC Interview Flow
Benefits of ACBC
-
More engaging, relevant interviews
-
Directly incorporates non-compensatory decision-making
-
Ability to obtain strong individual-level estimates
-
Can work even with the smallest of sample sizes
-
Solid behavioral theory (consideration, then choice)
-
Solid statistical theory (near-orthogonal experiments and choice data)
When to Use ACBC?
-
Five or more attributes
-
Either large or very small sample sizes
-
When conjoint sections of about 7 to 15 minutes fit within the
questionnaire
Why It Works
ACBC's question flow incorporates the well-established theory that buyers
make complex choices by forming a consideration set (typically using
cut-off rules) and then choosing a product within that consideration set.
We display relevant products for respondents to consider by patterning them
after the preferred product that respondents have first specified using a
BYO (Build-Your-Own) exercise.
Respondents find adaptive CBC interviews more engaging, realistic, and
relevant compared to traditional (static) CBC interviews. Even though the
interviews are typically longer than standard CBC questionnaires,
respondents generally prefer the overall experience.
In addition to the standard part-worth utilities that are useful for
segmentation and market simulation, we capture the specific "must-have" and
"unacceptable" rules that respondents express during the screening process.
We also can tabulate the responses from the BYO (configurator) question.
These data provide greater insight than typical CBC studies.
Customer Experiences
-
ACBC Testimonial: Emanuele Leveroni
, Ockham Associates, LLC.
-
ACBC Testimonial: Craig King
, The MarkeTech Group, LLC.
-
ACBC Testimonial: Chris Chapman
, Microsoft Hardware User Research
-
ACBC Testimonial: Robert Goodwin
, Lifetime Products, Inc.
ACBC Specifications:
-
ACBC is a component within the Lighthouse Studio Platform
-
Includes HB and Monotone Regression utility estimation routines
-
Utilities may be used within our standard market simulator packages
ACBC的優點
- 更有吸引力的相應整合
- 直接納入非補償性決策
- 能夠獲得強大的水平估計
- 即使使用最小的樣本也可以使用
- 堅實的行為理論（計算到選擇）
- 可靠的統計理論（接近 Adaptive Choice-Based Conjoint
(ACBC) is our most advanced system for conjoint/choice analysis within
Lighthouse Studio. It is used for studying how people make decisions
regarding complex products or services. ACBC is a new approach to
preference modeling that leverages the best aspects of
CBC
(Choice-Based Conjoint) and
ACA
(Adaptive Conjoint Analysis). An Adaptive Choice interview is an
interactive experience, customized to the preferences and opinions of each
individual.
The Adaptive CBC Interview Flow
Benefits of ACBC
- More engaging, relevant interviews
- Directly incorporates non-compensatory decision-making
- Ability to obtain strong individual-level estimates
- Can work even with the smallest of sample sizes
- Solid behavioral theory (consideration, then choice)
- Solid statistical theory (near-orthogonal experiments and choice data)
When to Use ACBC?
- Five or more attributes
- Either large or very small sample sizes
- When conjoint sections of about 7 to 15 minutes fit within the questionnaire
Why It Works
ACBC's question flow incorporates the well-established theory that buyers make complex choices by forming a consideration set (typically using cut-off rules) and then choosing a product within that consideration set. We display relevant products for respondents to consider by patterning them after the preferred product that respondents have first specified using a BYO (Build-Your-Own) exercise.
Respondents find adaptive CBC interviews more engaging, realistic, and relevant compared to traditional (static) CBC interviews. Even though the interviews are typically longer than standard CBC questionnaires, respondents generally prefer the overall experience.
In addition to the standard part-worth utilities that are useful for segmentation and market simulation, we capture the specific "must-have" and "unacceptable" rules that respondents express during the screening process. We also can tabulate the responses from the BYO (configurator) question. These data provide greater insight than typical CBC studies.
Customer Experiences
- ACBC Testimonial: Emanuele Leveroni , Ockham Associates, LLC.
- ACBC Testimonial: Craig King , The MarkeTech Group, LLC.
- ACBC Testimonial: Chris Chapman , Microsoft Hardware User Research
- ACBC Testimonial: Robert Goodwin , Lifetime Products, Inc.
ACBC Specifications:
- ACBC is a component within the Lighthouse Studio Platform
- Includes HB and Monotone Regression utility estimation routines
- Utilities may be used within our standard market simulator packages